{"product_id":"tetherax-redline-strap","title":"Tetherax Redline Strap","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"module-container-custom module-container-root module-container-2fa55157-9963-4427-a756-a1e7fb314a2d\"\u003e\n\u003cdiv class=\"heading-module-2fa55157-9963-4427-a756-a1e7fb314a2d heading-root\"\u003e\n\u003cdiv\u003e\n\u003ch1\u003eAbout Tetherax Guitar Straps\u003c\/h1\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"module-container-custom module-container-root\"\u003e\n\u003cdiv class=\"divider-module-root-container\"\u003e\n\u003cdiv class=\"divider-module-root divider-module-stroke-small\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"module-container-custom module-container-root module-container-84d176fa-c233-45cb-b6e8-fc3429d2d587\"\u003e\n\u003cdiv class=\"heading-module-84d176fa-c233-45cb-b6e8-fc3429d2d587 heading-root\"\u003e\n\u003cdiv\u003e\n\u003ch3\u003ePassion for Music\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"module-container-custom module-container-root\"\u003e\n\u003cdiv class=\"heading-module-eb7ddd86-b857-4412-9d61-59b587f0d370 heading-root\"\u003e\n\u003cdiv\u003e\n\u003ch3\u003eCrafting the Best Accessories for You\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"module-container-custom module-container-root module-container-141a03dd-883d-4ed1-a1f0-e0adb1b5894d\"\u003e\n\u003cdiv class=\"text-root text-141a03dd-883d-4ed1-a1f0-e0adb1b5894d\"\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cspan class=\"theming-theme-accent2\"\u003e\u003ci\u003e\u003cstrong\u003e\u003cu\u003eWelcome!\u003c\/u\u003e\u003c\/strong\u003e\u003c\/i\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"theming-theme-accent2\"\u003eDoes the world really need another guitar strap? - Not necessarily.  However, take a look around and see how we are taking steps to refine it and make it more accessible to the masses.  We say the masses because we feel a personal calling to make and keep the guitar relevant for generations to come.  Music is both art and life.  We are happy to be able to supply a small yet integral part of the chain in the artistic process.......\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"theming-theme-accent2\"\u003e\u003ci\u003e\u003cstrong\u003e\u003cu\u003eThe Who\u003c\/u\u003e\u003c\/strong\u003e\u003c\/i\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"theming-theme-accent2\"\u003eWell, Team Tetherax™ is a family owned company with plenty of musical instrument marketing and manufacturing experience.  Mom was a professional seamstress for an American strap company many moons ago.  The sons (now old guys) are still active musicians and business owners.  One still plays an occasional casino gig here and there but works overtime at a management level for some of the most prominent fretted instrument brands in the world.  The smart one has ventured over to the world of medicine but both recognize the value of music at so many levels and all have too many instruments. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cspan class=\"theming-theme-accent2\"\u003e\u003ci\u003e\u003cstrong\u003e\u003cu\u003eThe What\u003c\/u\u003e\u003c\/strong\u003e\u003c\/i\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"theming-theme-accent2\"\u003eInstrumental Slingwear™ - That's what!  To offer musicians of all types the very best possible VALUE in a guitar strap is our perpetual, personal challenge.  All of our products meet rigorous standards for form, fit, function, \u0026amp; fashion.  All of our products are tried, true, and relevant.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cspan class=\"theming-theme-accent2\"\u003e\u003ci\u003e\u003cstrong\u003e\u003cu\u003eThe Where\u003c\/u\u003e\u003c\/strong\u003e\u003c\/i\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"theming-theme-accent2\"\u003eOur two offices are located in some of the most beautiful, and musically rich parts of the western U.S. respectively with warehouses in both the Seattle and Denver metro areas.  We currently have suppliers and production partners in different parts of Asia, Europe, and most recently, Australia.\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"theming-theme-accent2\"\u003eThe When\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"theming-theme-accent2\"\u003eEarly 2017 is when Tetherax officially came to fruition but it has really been a work in progress for decades if one really reflects.  \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cspan class=\"theming-theme-accent2\"\u003e\u003ci\u003e\u003cstrong\u003e\u003cu\u003eThe Why\u003c\/u\u003e\u003c\/strong\u003e\u003c\/i\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"theming-theme-accent2\"\u003eThe most important of the 5W1H for us is WHY.  We saw a need.  It is with the utmost conviction that we recognized that there are too many sub-par, novelty choices in the strap market yet it can be difficult to find a brand that is focused and has done their homework.  We really felt that the elusive \"mama bear\" of straps was not easily accessible to players as the majority of choices were either poor generic quality or way over-priced, frilly strap shaped objects.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cspan class=\"theming-theme-accent2\"\u003e\u003ci\u003e\u003cstrong\u003e\u003cu\u003eThe How\u003c\/u\u003e\u003c\/strong\u003e\u003c\/i\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"theming-theme-accent2\"\u003eWe use state of the art tools and modern machines.  We design and craft in house and abroad.  We re-use and recycle.  We do not skimp on materials all the way down to our packaging and labels.  We mix Passion, Creativity, Experience, Values, People, and Hard Work with the aforementioned and are proud of our results. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cspan class=\"theming-theme-accent2\"\u003e\u003ci\u003e\u003cstrong\u003e\u003cu\u003eOur Story........\u003c\/u\u003e\u003c\/strong\u003e\u003c\/i\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cspan class=\"theming-theme-accent2\"\u003eAlong the way we attended a cousin's wedding pre-Y2K.  Imagine a fine spread of wonderful decor, beauty and celebration.  Then there was the wedding band.  They weren't bad - played all the standards in cheap suits.  Here's where it gets good.  The guitarist looked like he probably played the elks club the night before and was adorning an archtop F-hole guitar.  From across the room it beamed - what was that strap?  He had the same white leather strap with the simulated bleeding bullet holes as the one gathering dust back at our shop - hilarious!  After sitting in for a couple songs we had to ask - what's up with that strap?  His reply was basically that he lost his strap the night before and this was the only one he could find at whatever store was open and en route to the wedding.\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"theming-theme-accent2\"\u003eWith almost 40 years of combined retail and wholesale music specific experience we've noticed some things.  It is easy to find a $5 dollar strap.  That is not us.  Conversely we regularly see straps with a legacy brand on them commanding over $100 just to subsidize said brands and so dealers can keep their franchise.  Ever have to use duct tape as a strap? We have.  Ever have to cut a piece of rope for a strap?  We have.  Neither are fun.  With the Tetherax line of products you can afford to have multiple straps for any instrument or situation.  Murphy's law is a constant in sales.  If you have blue, they want red. Our research found that an overwhelming majority of strap sales are in black.  Henry Ford read from the same playbook.  You can't be all things to all people but we are getting closer and trying harder.  \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Tetherax","offers":[{"title":"Default Title","offer_id":46702558806185,"sku":null,"price":49.95,"currency_code":"USD","in_stock":true}],"url":"https:\/\/blackmountainguitar.com\/products\/tetherax-redline-strap","provider":" Black Mountain Guitar Co","version":"1.0","type":"link"}